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It is not difficult to understand why LCD screens displays are rapidly being adopted by retail stores and restaurants. InfoTrends conducted a survey of digital signage in which consumers and reviewers found that "digital signage displays have a 47.7% effectiveness in the consciousness of brand, increase the amount of average purchase 29.5%, create a 31.8% rise in total sales volumes, generate a 32.8% growth in repeat buyers and generate 32.8% more in store traffic. "LCD screens are being used by restaurants to display the menu and entertainment, for clothing apparel and clothing retail stores to display videos and fashion shows to display different products, and car dealers as video walls to provide the feeling of the car on the road and keep the customer busy waiting for sales agent or other persons.

LCD use in restaurants: By visiting KFC Hyderabad (India), which grabs your attention is not so much the smell of food, but the vibrant colors of the four 42-inch LCD panels which serves as the menu board above. KFC Hyderabad sought the help of Sharp Business Systems India (href = "http://www.sbsil.com)"> http://www.sbsil.com) to configure digital signage solution. Digital LCD menus can be managed from a central location remote or local PC set up in the store. The benefit central government at a distance is that the menu, promotions, video, prices and other elements that appear in the LCD screens on the outlet can be managed a central location to ensure consistency and to ensure that changes are made consistently in all stores at once. Consumers receive previews dynamics of supply and potential for positive impact on sales. If restaurants have a network point of sale cash registers-time based on the collection of data acquired marketing can get instant feedback on how different promotions and pricing are having an impact on sales. Restaurants also being used as televisions, LCD screens to fix the restaurant atmosphere. Now is a common expectation to have LCD TVs in the restaurants that display the sports or local news.

LCD display in showrooms use: If women's clothing store, room auto show, the convenience store or a department store, LCD monitors are appearing in all these places. A typical store has up to four LCD screens per site. InfoTrends study showed that companies had settled shown in their showroom, especially the use expected to exhibit in its galleries increasing. To seize and hold the attention of consumers, retailers are using LCD displays in a video wall format or in a string format, along independent units. The content could be a mixture of video, along with the text or a combination. The aim is to target specific customers with information specific and this information can change over time of the day – creating a company-owned sales, closed circuit television network that runs nothing more than programming the retailer.

Why Select retailers vs. LCD Plasma screens? There are a number of reasons why the shops and restaurants are the choice of LCD over plasma displays.

· Fan-less Architecture LCD: LCD displays do not have a fan possibly resulting in less noise and distraction. This is less of a problem with the new screens high end plasma, however, it is worth keeping track as to evaluate the two options.

· Robust design of LCD: LCDs are closed units and more resistant box. There is less chance of oil fumes, dust or other elements from entering the unit and reducing the life of the unit.

· Resolution and image quality: (A) The video resolution on LCD screens and plasma screens are comparable, but the computer data is better seen on LCD displays. (B) LCD is better to see the light environment or in brightly lit rooms. As companies often work at the day ambient light, LCDs are more desirable for most business applications. (C) plasma manufacturers have made much of their viewing angles. However, with new LCDs the view angles of 176 °. Not much difference between the two technologies at an angle of vision. (D) has expressed concern with burn-in for the plasma screens especially for static images. However, many plasma manufacturers have improved their anti-burn in technology. No for burns on the issues with LCD screens.

• The life of the unit Display: LCD can be operated 24×7 for 50,000 equivalent hours to 5 + years of continuous viewing. Plasma, on the other hand, usually has a half life of 30,000 hours. In the middle of life, the phosphors in a plasma screen half brightness as bright as they did when the set was new. There is no way to replace these gases, the screen, just follow the regulatory process with use. An LCD TV will last as long as its backlight – and in many models the backlight bulbs can be easily replaced!

· Consumption: Plasma TVs use more power than LCD – twice as many plasma and LCD technology continues to change. Be sure to check updates Apple technology to apple comparison

More details on the LCD and http://lcddisplay.sbsil.com Plasma visit

About the Author:

Mohit is a regular article contributor on many topics.He has vast exposure in writing articles on various topics like LCD technology,LCD Displays,Plasma Displays etc.

Article Source: ArticlesBase.com – LCD Screens Transforming Digital Signage and Advertising in Restaurants and Retail Stores

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